Marcel Danesi: "The Interconnectedness Principle and the Semiotic Analysis of Discourse"


[ideas are food]

Typical examples:
  1. Those ideas left a sour taste in my mouth.
  2. Its hard to digest all those ideas at once.
  3. Even though he is a voracious reader; he can’ t chew all those ideas.
  4. That teacher is always spoonfeeding her students.
  5. That idea has deep roots.

[ideas are persons]

Typical examples:
  1. Darwin is the father of modern biology.
  2. Those medieval ideas continue to live on even today.
  3. Cognitive linguistics is still in its infancy.
  4. Maybe we should resurrect that ancient idea.
  5. She breathed new life into that idea.

[ideas are fashion]

Typical examples:
  1. That idea went out of style several years ago.
  2. Those scientists are the avant-garde of their field.
  3. Those revolutionary ideas are no longer in vogue.
  4. Semiotics has become truly chic.
  5. That idea is an old hat.

The interlocutor in question uttered the following statement: I do not see how anyone can swallow your ideas, especially since most of them have gone out of fashion, and thus are dying.

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AS/SA Nº 6/7, Article 6 : Page 5 / 8

© 1999, AS/SA

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