The circuit that his statement entails can be represented as
signifieds are not the only ones found in the discourse data. Often the simple connotations of words
are the triggers that set off a circuit navigation. The word cat, for instance, does not refer
to a specific cat, but to the category of animals that we recognize as having the quality "catness,"
namely a prototypical mental picture marked by distinctive features such as
[mammal], [retractile claws], [long tail], etc. This
image is extended, by connotation, to encompass other kinds of referents that appear, by association
or analogy, to have something in common with it. These are embedded into discourse circuits. This
is why, for instance, a devotee of jazz music was referred to as a "cool cat" whose music "purrs
wonderfully" in one of the conversations captured on tape.