Abstracts of the Articles / Résumés des articles

Nº 21


Mohammed Ahmad THAWABTEH: "The Function of Cultural Reference within the Hermeneutic Circle: The Case of Arabic-English Translation"

In the present paper Mohammed Thawabteh examines the functions of Arabic cultural references within the scope of the hermeneutic circle of the translator. These functions are investigated through a corpus consisting in a translation of The Square Moon: Supernatural Tales by Ghada As-Samman. An English translation of As-Samman's work is analysed in terms of Steiner's four-move model, revealing a continuum in which each complements the others in the reconstruction of translated meaning. The moves are finally evaluated vis-à-vis equivalence theory and translation strategies. The analysis shows that realising the functions of Arabic cultural references in translation depends on the translator's hermeneutic circle. Keywords: Hermeneutic circle, equivalence, translation strategy, cultural reference.      [Article in English]

Fee Alexandre HAASE: "A Model of Mass-Media Text Types: The Empirical Case of Content from the New York Times"

Two persons communicating may use the same word, but even so, they might mean different things. Social groups sometimes use a word with one or more meanings differently employed compared to contemporary norms or historical meanings. This study is divided into two parts, a 'text type analysis' and a 'contents text analysis,' regarding the topical rhetoric in the text corpus of New York Times (text internal study). The contrasting analysis discusses the findings compared to a contemporary set of definitions as well as the historical understanding of rhetorical concepts. This article argues also that the U.S. First Amendment category of 'free speech' is dissimilar to the term 'rhetoric' as employed in the mass media. Here the media manifest a rudimentary 'watchdog' position when using the term with a negative connotation, switching from a descriptive text type 'hard news') to an argumentative text type. This simplified media language constitutes a break with the traditional (and more complex) system of rhetorical theory, even though the text type analysis shows that the correlation between rhetoric and journalistic text types corresponds with the classical understanding of rhetoric and its categories of speech.      [Article in English]

Danielle DUBROCA GALIN : "Phraseology in the Realm of Commerce (In search of a Convergent Phraseology)"

This article seeks to broaden the notion of phraseology in the specialized domain of sales, and at the same time to redefine it in the following manner: the habitual formulations that one hears and sees in writing on a given subject, namely those which respond to what is desired of such locutions, to that which it is wished that others will say of them and that which one wishes to be understood. Phraseology being closely related to the routine of the speaking subject, both on the plane of expression and that of understanding, it is without doubt that which is constantly utilized for commmercial purposes.      [Article in French]

Scott SCHÖNFELDT-AULTMAN: "A Barthesean Reading of Time Magazine's 'AIDS in Africa' Cover Story"

This study attempts to evaluate as a whole Time's February 12, 2001 cover story on "AIDS in Africa," using Roland Barthes' (1957/1999) Myth Today. It seeks to provide a clear understanding of the operating semiological systems of myth that function in this text. Following Barthes' diagram in his historic essay, this cover story is analyzed via reference to photos, standout text, and an advertisement existing within the cover story. Ultimately, the functioning myth appears to be one promoting black/African inferiority, helplessness, and dependence on supposed superior, capable, and caring whites/West/United States. The myth distorts that the West/whites/United States have intentionally neglected and disadvantaged blacks/Africa(ns), have stolen its resources/wealth, really do not care, and consequently, will not and thus, cannot help. Key terms: Barthes, myth, sign, signified, signifier, distortion, ideology, AIDS, whiteness, Africans, Time.      [Article in English]

AS/SA Nº21 (2008.09.01)   ISSN 1204-6150

Editors/Rédacteurs : Pascal G. Michelucci & Peter G. Marteinson
University of Toronto

© 2008 AS/SA

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