Marcel Danesi is Professor and Director of the
Program in Semiotics, University of Toronto. Among
his publications are Vico, Metaphor, and the
Origin of Language (1993) and Cool: The
Signs and Meanings of Adolescence (1994).
Paul Perron is Professor and Principal of
University College, University of Toronto. He is
the author of numerous works on narratology.
Cultures is a comprehensive
introduction to the field of cultural semiotics. It
is designed for classroom use for courses in a
number of disciplines, including
introductory courses m
courses in cultural studies
anthropology courses on culture
social science courses on human nature
Cultures is also an easy-to-use
reference for people who want to understand the
whys and wherefores of semiotics.
Part I: Basic Notions and Views
What Is Culture?
The Field of Cultural Semiotics
The Signifying Order
Part Il: The Semiotic Study of Culture
Television and Advertising
Part III: A Practical Synthesis
Activities and Questions for Discussion
Works Cited and General Bibliography
"The authors of this book are among the foremost
scholars as well as educators in cultural
semiotics. The purpose of their text is to make
available for readers everywhere and build upon the
substance of a hugely successful, widely acclaimed
course of studies in semiotics and communication
theory that has been open annually since 1987 to
flocks of students at the University of Toronto.
"The uses of this book are greatly enhanced by a
guide to activities and questions for discussion;
an array of biographical sketches; a glossary of
terms; and an all-embracing reading list."
Thomas A. Sebeok, Distinguished Professor
Emeritus of Linguistics and Semiotics and of
Anthropology at Indiana University